CENTAURO
We gather 1 movie, 38 links and 14 offers.
In June 2008, in the same day that was launched the new feature "annotations" from YouTube has emerged as an opportunity to create the first interactive advertising film through video platform for Centauro brand.
The film follows the same principle of Digital TV in which the consumer clicks on the desired product in institutional and is automatically directed to the retail trade where they can check out offers and then make purchases through the site. The action generated a buzz within and outside the country, when it began the first discussions about "viral videos" in the tool.