The project "Cabeças que Inspiram" was created from an internal need for Tritone Interactive. The agency had to create a year-end campaign that would engage friends and partners, something different from the traditional Christmas cards.
The idea was to honorpeople who really made a difference last year, creating a current of inspiration that were able to shake up our heads and new attitudes. The volunteer work of ordinary people who struggle to improve life of all comunities were highlighted. Posters with inspirational messages spread had been spread throughout the city and were also available for download.